Unlocking the secrets of influence as a Chevening Alumnus
As a Chevening Alumnus, your ability to make an impact relies on how well you can share your vision with others. Read on to understand what influence is, how it works, and sharpen your influencing skills.
Seeking influence is key to driving change, but it’s essential to do so ethically to maintain your credibility.
Based on the research of experts Robert Cialdini and Steve Martin, here’s a summary of six important factors to consider when trying to influence others and guide their decisions:
1. Reciprocity
People feel compelled to return favors. For example, you might invite a friend to a party because they invited you to theirs, or you might help a colleague because they helped you. To use reciprocity effectively, be the first to give something meaningful and unexpected.
2. Scarcity
People desire things that are limited. When a resource is scarce, its value increases, even if nothing else changes. To leverage this, highlight what makes your vision unique and explain what someone might miss out on if they don’t support it.
3. Authority
People tend to follow credible experts. Before trying to influence others, ensure they see you as a reliable authority. Having a respected figure vouch for you can boost their trust and make them more open to your ideas.
4. Consistency
Encourage people to make small, voluntary commitments, ideally in writing. Once they commit, they are more likely to stick to their word and agree to further actions in the future.
5. Liking
People are more inclined to agree with those they like. Research shows we tend to favor those who are similar to us, give us compliments, and work with us toward shared goals. In our increasingly online interactions, it’s important to make these exchanges feel personal. Find common ground and offer genuine compliments before starting a discussion.
6. Consensus
When uncertain, people look to others for guidance. If you can show that most people support your viewpoint or that respected individuals back your vision, you’re more likely to sway those who are undecided.
For more detailed insights from Robert Cialdini and Steve Martin, check out this video:
We wish you the best as you explore the secrets of influence and make a meaningful impact as a Chevening Alumnus!
